Tunmi Akin-Deko
The hottest thing is around the corner. Let's market it.
You've come to the right place.
Hi, I’m Tunmi 👋I live by a simple philosophy: the next best thing is around the corner. Let's market it.Is your next fundraising campaign about to go live? Maybe there's a major ballet season opener on the horizon? Or perhaps you are looking to sell tickets for latest summer blockbuster on your movie app?I specialize in helping entertainment, cultural, and mission-driven brands create the kind of strategic buzz that keeps fans, donors, and stakeholders coming back for more.My expertise is in all things written, with a proven track record of helping cultural arts and entertainment brands thrive. As a full-funnel wordsmith with 8 years of experience, I help organizations find their unique voice, connect deeply with patrons, and spark real growth. I intimately understand the mechanics of ticketed events, blending robust box office strategy with data-driven storytelling. My sweet spot is bridging that creative spark with strategy, ensuring that every piece of content flawlessly supports a winning campaign.The Big Picture: Full-funnel copy that aligns perfectly with campaign goals, moving audiences seamlessly from initial curiosity to final purchase and retention.Content & Copywriting: High-impact website copy, strategic content writing, and high-converting mass email marketing campaigns.Authority Building: Conducting and translating subject matter expert interviews into compelling, thought-leadership content.When I’m not obsessing over the perfect hook or analyzing campaign data, you can usually find me catching a local concert, aiming for a strike at the duckpin bowling lanes, or at the ballet barre working on my coupé and passé.
My Work
Content Writing
Email Marketing
Subject Matter Interviews
Print Media
Presentations
Creative Content
Results
I specialize in crafting creative content that seamlessly converts audiences into customers, patrons, and fans.Here is a snapshot of the measurable benchmarks and commercial growth I’ve driven for past businesses:
Seller LabsLed portfolio of 13-15 clients, translating into $240,000 in yearly revenue, along with scaling my clients' businesses anywhere from 2-500x ROI.
The Pinky Cole FoundationDesigned and executed high-impact, cross-platform creative assets—including premium merchandise, print collateral, and digital content—to directly fuel major fundraising initiatives.This effort successfully secured key community partnerships for Square 1, a high-profile, mission-driven collaboration between The Pinky Cole Foundation and The David Hayes Art Foundation.
Atlanta BalletCrafted organic content that directly generated $139,000 in ticket sales in FY26Increased blog readership by 190% and blog ticket sales by 207% year-over-year through strategic SEO optimization.
New City ChurchDrove a 51% increase in meaningful community engagement on Facebook by spearheading strategic social media listening sessions. I led a team of volunteers and interns, providing them with strategic content direction to consistently deliver exceptional marketing deliverables.
Hollywood.comComposed timely coverage of major evolving and trending entertainment news including the the SAG-AFTRA Strikes, 'Barbenheimer,' and Taylor Swift’s ‘The Eras’ Tour.I leveraged exclusive PR assets and insider information to create SEO-optimized content for web and social media, directly resulting in a 173% increase in net audience growth, a 32% increase in impressions, and a 47% increase in engagement across all platforms.
Seller LabsSpearheaded the creation and successful launch of a dedicated Creative Content department that I scaled 10x ROI in its first two quarters, establishing a critical new service line that developed a high-conversion creative strategy for a diverse portfolio of CPG clients—from eco-friendly dryer balls to specialized ulu knives.
Oregon Conservatory of the Performing ArtsIncreased web referral traffic by 84% through social media campaigns and web based digital strategies.Reported key recommendations and set priorities with president and COO on how to best increase enrollment in their performing arts courses.
Atlanta BalletOptimized our email marketing campaign performance and list health, driving key improvements in subscriber engagement and retention. These efforts resulted in a 40% decrease in annual unsubscribes and a 35% decrease in bounces, a 14.27% increase in open rates and a 10% increase in click-through rates, culminating in an overall 25% decrease in unsubscribes across the two-year period.