Tunmi Akin-Deko
The hottest thing is around the corner, let's market it!
You've come to the right place.
Hi, I’m Tunmi 👋I live by a simple philosophy: the next best thing is around the corner. Let's market it.Is your next fundraising campaign about to go live? Maybe there's a major ballet season opener on the horizon? Or perhaps you are looking to sell tickets for latest summer blockbuster on your movie app?I specialize in helping entertainment, cultural, and mission-driven brands create the kind of strategic buzz that keeps fans, donors, and stakeholders coming back for more.The Big Picture Full-funnel copywriting that converts curiosity into loyalty.Content & Copy High-impact website copy, strategic content, and high-converting email campaigns.Authority Building Turning subject-matter expert interviews into thought-leadership content.Off the clock, you can find me at local concerts, the duckpin bowling lanes, or at the ballet barre working on my coupé and passé.
My Work
Content Writing
Email Marketing
Subject Matter Interviews
Print Media
Presentations
Creative Content
Results
I specialize in crafting creative content that seamlessly converts audiences into customers, patrons, and fans. Here is a snapshot of the measurable benchmarks and commercial growth I’ve driven for past businesses:
Square1Designed and executed high-impact, cross-platform creative assets (merchandise, print collateral, and digital content) to directly fuel major fundraising initiatives. This effort successfully secured key community partnerships for Square 1, a high-profile, mission-driven collaboration between The Pinky Cole Foundation and The David Hayes Art Foundation.
Hollywood.comComposed timely coverage of major evolving and trending entertainment news including 'Barbenheimer,' Taylor Swift’s ‘The Eras’ Tour, and the 2023 SAG-AFTRA Strike. I leveraged exclusive PR assets and insider information to create SEO-optimized content for web and social media, directly resulting in a 173% increase in net audience growth, a 32% increase in impressions, and a 47% increase in engagement across all platforms.
Seller LabsEstablished a high-conversion creative strategy department from the ground up, scaling the new service line to a 10x ROI within six months while directly managing 13–15 client accounts to achieve exponential revenue growth.
New City ChurchDrove a 51% increase in meaningful community engagement on Facebook by spearheading strategic social media listening sessions. I led a team of volunteers and interns, providing them with strategic content direction to consistently deliver exceptional marketing deliverables.
Oregon Conservatory of the Performing ArtsIncreased web referral traffic by 84% through social media campaigns and web based digital strategies. Reported key recommendations and set priorities with president and COO on how to best increase enrollment in their performing arts courses.
Atlanta BalletCrafted high-impact organic content that directly generated $30,000 in monthly organic ticket sales while strategically supporting paid campaigns that yielded an additional $200,000 in monthly revenue. Increased blog readership by 190% and blog ticket sales by 207% year-over-year through strategic SEO optimization.
Atlanta BalletOptimized our email marketing campaign performance and list health, driving key improvements in subscriber engagement and retention. These efforts resulted in a 40% decrease in annual unsubscribes and a 35% decrease in bounces, a 14.27% increase in open rates and a 10% increase in click-through rates, culminating in an overall 25% decrease in unsubscribes across the two-year period.